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Rooted in Future

Small choices today. A livable Pakistan tomorrow.

Sustainability, explained for Pakistan.

Simple science, busted myths, and one small action every week.

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"Rooted in Future makes sustainability understandable for every Pakistani, especially young people. We break down the science, bust the myths, and give you one small, real action every week."

Today on Rooted in Future

DID YOU KNOW?

Pakistan is among the world's most water-stressed countries, while agriculture accounts for roughly 90% of freshwater withdrawals.

Source: FAO AQUASTATAll facts

Sustainability Mythbusters

MYTH:

Digital means environmentally friendly.

All myths

Eco Challenge of the week · Easy

Tap-Off Week

A running tap wastes litres every minute. In a water-stressed country, the easiest saving starts at your own sink.

128 people taking part
  1. 1Turn the tap off while you brush your teeth.
  2. 2Use a bowl, not a running tap, to rinse dishes.
  3. 3Tick off each day on your 7-day checklist.

Your learning path

See all modules
  1. 1

    What does sustainability really mean?

    The definition, piece by piece, with everyday examples.

    6 min read

  2. 2

    Why it matters for Pakistan

    Floods, heat, water, food and air: the risks and the fixes.

    7 min read

  3. 3

    How small actions compound

    Food and water habits, multiplied by 240 million people.

    6 min read

  4. 4

    Energy, pollution and daily choices

    Fans, transport, plastic and fast fashion.

    7 min read

  5. 5

    Business and community

    Circular economy, carbon footprints and spotting greenwashing.

    6 min read

Why Pakistan?

Low emissions, high exposure. That's why understanding and adapting matters so much here.

Pakistan's share of global greenhouse gas emissions

<1%

Pakistan's share of global greenhouse gas emissions

Source: World Bank, CCDR 2022
people affected by the 2022 floods

33M

people affected by the 2022 floods

Source: Govt. of Pakistan PDNA 2022
of freshwater withdrawals go to agriculture

~90%

of freshwater withdrawals go to agriculture

Source: FAO AQUASTAT
glaciers feeding the Indus River system

7,000+

glaciers feeding the Indus River system

Source: UNDP Pakistan, GLOF-II

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One fact, one myth, one challenge.